Internal Communications in English
The EAST model: building your comms on behavioural insights
In 2010, a new body was set up within the British government, dealing specifically with behavioral science-related questions – this is the Behavioural Insights Team (BIT) or the “Nudge Unit” as people often call it. Actually, it’s a very clever nickname as “nudging” is exactly what this team does – Bővebben……