The EAST model: building your comms on behavioural insights

In 2010, a new body was set up within the British government, dealing specifically with behavioral science-related questions – this is the Behavioural Insights Team (BIT) or the “Nudge Unit” as people often call it. Actually, it’s a very clever nickname as “nudging” is exactly what this team does – Bővebben……

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Internal Communication Analytics – what’s behind the numbers?

At first glance, internal communications and analytics are far from each other – assigning numbers and tangible goals to IC campaigns is a much harder task than setting a sales goal such as “increase XY product sales by 15% in the next year“. However, today’s communication platforms and tools offer Bővebben……

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